T is for Traffic

We’re not talking about the kind of rush hour traffic you see on the roads every day; instead we’re referring to the traffic you get to your website, i.e. how many people are visiting your website.

In theory, if you’re getting more quality traffic to your website, then you should be seeing your sales increase. Note that we mention quality traffic here. It’s all well and good increasing your website traffic, but only if you’re getting the right type of traffic. The right type of traffic means someone that is likely to interact or purchase your products or services. Here we identify some ways in which you can increase your web traffic.

SEO

Make sure that your website is optimised properly so that you appear on the first pages of the most popular search engines. Websites that appear on the first page of a Google search for example, are much more likely to get traffic to their website than those who appear on the following pages.

Adwords

Different to organic listings that are achieved by SEO strategies, Adwords allow your business to pay a fee so that your website appears in the top spots when someone searches for a specific keyword. Your campaign needs to be set up properly so that you appear in the right searches.

Social Media

If you read our previous blogs you will have seen how important social media is for your business. Not only does it increase your brand awareness, it can also be a considerable factor in helping drive traffic to your website. Make sure you are including links to your website in your social content.

Facebook Advertising

This strategy allows you to target an audience that you choose. If you have chosen this audience, you would hope that you have chosen people that are likely to be interested in your products or services. If you are getting your content in front of an interested audience, then they are much more likely to click on your ad and end up on your website.

Email Marketing

As long as you have the right permissions to email individuals, (remember this changed when the GDPR rules came into play) and are writing effective and interesting headlines and content within your emails, then this can also be a great tool for getting traffic to you website. For example, a Travel Agent might email you about a specific offer in the hope that you will click on it to proceed to the detailed information on their webpage.

Each of these forms of getting traffic to your website deserve their own blog in their own right, so if you require a more detailed explanation contact us today. There are also some great tools out there like Google analytics that help you identify how much traffic your website is receiving and how that traffic is getting there. This can be a useful tool for helping you plan your marketing strategy accordingly, so make sure your digital team are taking this into consideration.

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