SEO

Search Engine Optimisation

Our team of SEO (search engine optimisation) experts aim to provide a results driven, bespoke strategy for each client. With a depth of knowledge in both the technical and content/structural aspects of SEO, we can help drive more traffic and increase brand awareness for your website.

Search engine algorithms are more fine-tuned than ever in their ability to return results it thinks the user wants to see, and also how these results should be ranked.  But because these ranking factors and algorithms are so ephemeral, we make a point to know about important updates and information as they’re distributed from search engines. Keeping on top of recent developments is one of the many ways we’re able to improve our current and newly developed campaigns.

In short, search engines want high quality websites which are fit for purpose and filled with clear, concise and authoritative content. Other attributes which can help determine if your website is SEO friendly are quality backlinks, domain age, site hierarchy and technical structure, to name a few. There’s a number of factors which determine the ranking of your website for particular key terms. These factors can quickly change depending on how the search engine develops, so when we approach an SEO campaign we believe each of these factors should be audited and optimised where necessary.

 

Bespoke implementation

At Carrick, we strategise and deliver SEO solutions which focus on both short and long term results. Our team of specialised SEO engineers work closely with clients to help increase their website traffic volume through a series of implementations. These can include:

  • Keyword analysis
  • Content optimisation
  • Technical SEO
  • Mobile SEO
  • E-commerce SEO
  • SEO reporting

 

It’s all in the data

Our SEO process is built on factual data analysis. Data about the behaviour of your website is combined with an understanding of your market focus, exploration of existing advertising, and a review of competitors to create a keyword focus and to highlight areas of potential. It’s from this that we can develop a tailored strategy for you that will advance your website specifically in the areas you need.

 

Clear-cut reporting

We produce detailed reports each month which contain information focused on targeted keyword rankings, traffic volume as well as important analytical data about visitor sources and user demographic.

Our customised reports also allow us to provide future recommendations to our clients as well as actively performing updates as a part of the overall SEO strategy.

Having created successful, ongoing campaigns for a plethora of market leaders in various sectors, we have the experience and expertise to help you be seen by the right people and improve your online reputation. Get in touch today to find out more.

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