Pay per click (PPC) online advertising is an effective way to get quality visitors to your website who are searching for your services or products. This form of advertising is where advertisers only pay when the user has clicked on their ad.
There are many factors which contribute to a successful PPC campaign, but we believe an approach which is geared towards improving the number of enquiries and sales is one that has led to increased ROI and gaining quality leads.
Firstly we aim to understand your aims and objectives through an analysis of your target demographic, potential keywords, services and USP. We’ll then assemble the campaigns based on the needs and goals of each client, with a clear idea of where PPC belongs in their digital marketing plan.
We primarily work with Google AdWords as this is the most common online advertising platform, however, we also work with Bing Ads as we realise that a large number of people do use Bing as their search engine of choice. So whichever platform you decide to work with, we can help your audience find you.
Once your campaign is up and running, we’ll provide full performance tracking and meaningful monthly reports. These allow you to see how well your campaign is performing, along with suggestions for continual improvement. We recognise that a PPC campaign is something which evolves over time through data analysis and testing, so we’ll use these headline stats as a benchmark to improve on in the future, whether it’s increasing your click through rate, focusing efforts on conversions or generating more brand awareness.
In close consultation with you, we will set up and manage your PPC campaign, ensuring your advertising remains up to date and fit for purpose.
Our team of PPC experts are all certified as Google Partners and take part in regular training and knowledge harvesting so that we’re familiar with new features, information, tools and how to apply them to future and current campaigns. So you can rest assured that we’ll be able to provide a bespoke campaign with trialled and proven strategies to help make your PPC campaign a success.