The title of this blog post may seem goalless and perhaps a little pessimistic, but that couldn’t be further from the truth. What it means is that the requirements for efficient SEO results and optimisation are ever-changing, and so the process of maintaining a high level of SEO is never a final set of rules, but rather a constantly evolving set of standards.
For those who don’t know, SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. There are many ways to go about improving your rankings on search engines, and since the ways in which these search engines rank websites is constantly changing it’s something that needs regular upkeep and know-how.
While we do optimise our sites organically as a rule of thumb it’s important to remember where the knowledge comes from and to be there when valuable new resources are available for the taking. There are many resources out there, granted some may be outdated or irrelevant compared with others but it’s knowing where to look and then applying your new found knowledge that will produce results and continue to do so.