If you’re browsing social media like Facebook, Instagram and Twitter, you will commonly see a piece of text or an image preceded with #words #that #have #the #hashtag #symbol #in #front #of #them. Hashtags aren’t always necessarily included within a sentence and are sometimes just shown next to stand alone words.
What are hashtags used for?
Hashtags are used in social media marketing to help identify a keyword or topic and help your social content become more discoverable when someone searches for that word or topic.
Although using hashtags can help your content gain engagement and traction, you should be mindful of how you use your hashtags. Don’t be mistaken in thinking you can hashtag absolutely everything when it comes to posting your content; it is important to identify key trends and have an understanding of which tags are most suitable and relevant to your business.
Are hashtags acceptable on all social media channels?
Hashtags firstly became popular on Twitter and are now evidenced on other social media channels. You should be mindful that there is a time and a place for hashtags as an etiquette seems to have developed when it comes to using them. Instagram is probably one of the most popular channels in which hashtags are commonly used to help content be discovered and categorised.
Instagram is an image dominated social channel in which users post an image normally with a short caption that includes plenty of hashtags. On the other hand, on Facebook hashtags should be used more sparingly. Facebook is traditionally used to post lengthy written messages that might be accompanied with an image and the odd hashtag. Although Facebook implemented the hashtag search feature in 2013 after noticing the rise of hashtags on other platforms, users tend to refrain from “cluttering” their posts with the #symbol. Try not to post more than 7/8 hashtags with your posts as this might be considered as spamming.
Should I crosspost on social media?
Crossposting involves linking up your social media channels so that when you post content on one, it is automatically posted on the other channels as well. At Carrick we recommend tailoring your post to each social media channel. Remember, Twitter has a character limit, whereas on Facebook you might want to write a lengthier post and on Instagram you might want to include more hashtags.
Hashtags can be a powerful tool for discoverability and helping your brand gain visibility and association with a particular topic or trend. Just remember, when it comes to using hashtags, less is sometimes more.