The digital trends set to rocket your business to success in 2020
Hello 2020! The New Year always seems to spur instances of change and goal setting. Yet the majority of people fall at the first hurdle so soon after they’ve set their goals because they chose them on a whim and don’t have anyone by their side to help achieve them.
As it’s the start of a new decade, at Carrick we thought we would point you in the right direction for the year ahead with our 2020 overview. Keep reading for the digital trends set to rocket your business to success in 2020. So that you know exactly which goals your business needs to be setting, we’re here to assist you every step of the way.
Video
You’ve probably noticed that video is on the up and it’s certainly not going to slow down in 2020. Video is set to gain a greater importance throughout the year. Recent reports suggest that Videos on your website can help you climb the SEO rankings and that Video content on social media will have greater reach. So, what are you waiting for? Reach for the camera!
Increased importance of blogging
Blogging is beneficial to your business on so many levels. Not only does blogging help boost your SEO listings, it also positions you as an expert within your industry as you provide useful and informative content to readers. It’s recommended that you blog consistently on a fortnightly or monthly basis.
TOP TIP – It’s also a good idea to look back at your previous blog entries and refresh their content to ensure their keywords are still relevant.
Website Development
Remember, your website is your shop window: it needs to be at the top of its game in order to be successful and do its job. The website development world is constantly evolving and it’s important that your website does too. Is your website mobile responsive? Do you have an SSL certificate? Is your website running at optimum speed? These are just some of the questions you need to be asking yourself.
Multi channel marketing
You used to be able to get away with marketing on one channel. For example, in the past you could grow your business through email marketing alone. However, today that’s not enough. It is important to keep all of your social media channels up to date and keep promoting your business everywhere, otherwise you are going to lose out to your competitors.
Shoppable posts
If you sell goods online, this is something you need to be thinking about. We are set to see a large increase of shoppable posts cropping up on Facebook and Instagram. The fact that Facebook and Instagram users are growing on a daily basis, combined with the availability of ecommerce integration, this is a great way of targeting those impulse shoppers as they scroll through their feeds.
Customer experience
First class customer service is an important side of your business to talk about. You need to look at all aspects of customer service both on and offline. For example, if you have a Facebook page, you need to ensure your customer service on messenger and any other engagement is second to none. If you provide great customer service, you should reap the rewards of return business and recommendations.
Hopefully, now you have some good ideas on how you can help your business grow in 2020. At Carrick, our team of digital experts are here to help you put those visions into action. We’ve given you 6 tips here: if you just focus on one every two months, by the end of 2020 your business will be set for success. If you need more information or help with anything mentioned in this blog, we’d love to hear from you.