A lot of people don’t know how or where to start when it comes to building a brand. Seeing as we’re in February, the month of love, in this blog entry we’re going to show you the key aspects of building a brand and getting your customers to fall in love with it.
Step 1 – Look the part
You want your business to look the part and have that edge over your competitors. If your business doesn’t look professional and seems like it’s just been thrown together, it’s likely that your customers won’t take you seriously and are going to look elsewhere. A huge part of branding is in professional looking design, including colours, fonts and images. You want your brand image to immediately connect with your customers at a glance. They say a picture speaks a thousand words and in this case we kind of agree; a customer will form an opinion of your business based on how it looks. So if you want your existing and prospective customers to fall in love with your brand, it’s worth speaking with a creative agency like ourselves to ensure your brand is looking the part. Innovative and creative input can completely transform the way your brand is perceived.
Step 2 – Talk in plain english
you want your customers to understand exactly what your business is about. Don’t over complicate things and talk in technical jargon that they might not understand, as this is likely to lose their interest straight away. You need to ‘keep it real’ and be on the same level as your customers.
Step 3 – Provide exceptional customer service
So this is pretty much common sense and a golden rule of business. If you want your customers to fall in love with your business, you need to provide them with a reason to love you and reasons to keep coming back and using your products or services. In addition to this, if they are impressed with your business, they are likely to share their experience with others which in turn can result in more business. It’s worth going the extra mile, you want to make every customer feel special.
Step 4 – Be visible
If you can’t be seen, you’re not going to be noticed. One of the easiest ways you can get your brand to be visible to a large number of people is via Digital Marketing. Social media provides an opportunity to market your product or service to a lot of people in just a few clicks of a button. Keep in mind that with all marketing you want to create a powerful strategy and keep your graphics and content looking clean and on brand. It’s a good idea to plan your content in advance and post interesting articles to position yourself as an industry expert. It is also worth remembering that if you are offering a product or service in a local area, print marketing such as flyers, brochures and catalogues can still be an effective method of gaining visibility.
Happy Brand Building!