Lots of people take up new year resolutions to exercise more or eat healthily but what about your business? Is your business in need of help to maximise its online presence? Here are five of our new year resolutions we can help you with.
1. Ensure my website is responsive
As more and more people now use smart phones and tablets to access information on the internet, it is essential that you ensure that you can engage those users as quickly and effectively as possible with a responsive website that loads quickly. We can help you maximise your customer base by designing and building a fully responsive website that works across all screen sizes.
2. Making sure my website is secure
Security is becoming more and more prominent and the average user is now more aware of security due to the number of news reports occurring each month. Google now ranks websites without an SSL certificate lower, it is therefore highly recommended that your website has an SSL installed. We can help you choose the right SSL solution for your website.
3. Improve SEO to ensure my rankings are high
Google are always changing the rules on how websites are ranked and it is essential to keep on top of your websites’ SEO to ensure your website ranks higher rather than lower. Although search engines have become increasingly sophisticated, they still don’t interact in the same way a human does. We can help the engines understand what each page is about, and how it may be useful for users.
4. Market to the right customer base to maximise sales
As Google is always moving the goal posts with how it uses SEO to rank webpages, you can help improve your online presence by using Google AdWords to ensure you target the right customers, the moment they search for the products or services that you offer. We can help you tailor your AdWords to maximise your online presence.
5. Engage users more effectively via social media
With emails and social media it is now even easier to engage with your users. You can choose the best social platform to help engage your users whether it is via email, such as Mailchimp newsletters, or via Facebook, Twitter etc. To benefit from social media, we can help to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.