Digital Marketing is a term that describes a collection of digital strategies that have been designed to help your business connect with your target audience and satisfy your marketing objectives through digital communication. Digital marketing typically involves; content marketing, PPC, SEO, social media marketing, email marketing, paid advertising and more.
It’s important when creating any digital marketing strategy that you are clear on your business objectives. For example, the activities recommended for driving traffic to a website would be different to those marketing activities that are going to boost your engagement on your social media channels. Of course, having a good mix of digital strategies can be favourable but with time and budget constraints we know that this is not always possible so it’s all about finding what works for your business.
Here we address some of the reasons why digital marketing strategies should be incorporated as part of your wider marketing strategy and here we detail why.
Raises Brand Awareness
Regardless of the size of your business, having an online presence has become an absolute must! 2020 and now 2021 have proven to be the years that we have become more reliant on digital forms of communication than ever before. Just think about your activities over the last 7 days, it’s likely you’ve completed a google search, scrolled through social media, looked at a product or service on a website, clicked on a paid advert on google, opened an email from a brand… need we go on. It has become almost impossible to avoid any form of digital marketing on a daily basis… unless your digital devices have been shut off.
Generally digital marketing tends to be more cost effective than for example paying for an advert on TV, a billboard, radio or print material. Digital marketing allows you to get your content promoted at a lower cost, and it also has the tendency to reach more people through digital mediums.
Thanks to the sophistication of most digital technologies, you are able to measure your return on investment. For example, if you are directing people to purchase on your website you can see whether those purchases happened as a result of a Facebook Ad campaign and if so, how much they have returned as a result. Are your email campaigns getting opened and are they driving traffic to your website? If they are, not only can you track their conversion rate, but if they aren’t then it indicates that you need to change something so that it better resonates with your audience.
By measuring the different strategies success rate, you know where you want to invest in the future because you know what activities are profitable to you.
An engaged audience is much more likely to purchase from you than one that isn’t. The know like and trust matrix is a massive factor when it comes to purchasing decisions. Digital marketing and in particular social media marketing allows quick interaction between the business and consumer, allowing relationships to develop. With social media at the touch of many fingertips it is now easier than ever to talk to your customers and nurture them through from intrigue to purchase or regular customer.
As we touched on earlier in this article, in order to purchase something buyers will generally know, like and trust the business. Not only does digital marketing allow you to position your business as an approachable, active, engaging company, if potential customers can also see that happy customers are sharing their reviews, tagging you on your social media your business begins to generate trust and authority. Remember, there is nothing like good business promotion than recommendations. Use your digital strategy wisely to encourage users to engage and share their experience of using your business.
If you are ready to build a cohesive digital marketing strategy to serve your own commercial objectives, our team of digital experts are on hand to help you achieve just that!