Building trust – How your digital content can help you secure business

The likes of social media, blogs and website content have given people a platform and voice to pretty much write what they want, when they want. This has caused the internet to become flooded with information, some of which is very valuable, interesting and trustworthy and some of which is fake news. Businesses should use this digital content outlay to start building a rapport and instigating a level of trust between their business and prospective/ existing customers.

Listen to your audience

If you are already an established business, it’s likely that you will have received reviews on your online platforms. Whether this be on the likes of Facebook, Google or even Trip Advisor, it’s important that your business responds to all reviews; yes even the negative ones. Thank those that have left positive reviews and do your best to rectify any negative ones. If people can see that you are engaging with your audience in a pleasant and polite manner, it will help create a level of trust.

Produce Standout Content

Digital content can be a great introduction to your business. It can catch someone’s attention and encourage them to interact with your business, whether it’s just at a digital level at first such as a “Like” on an Instagram post, or whether it inspires them to purchase your product or service. It’s important that you create a digital voice that represents your brand. Your content should represent your business and your values as well as your products and services. Take a look at established brands and see how they manage and curate content on their digital platforms; those that do it well are likely to be successful both on and offline. So get creative, keep on brand and start creating an effective digital content strategy.

Explain your business/services

Customers are going to want to know that you are good at what you do or that your products are of a high quality, before they part with their hard earned cash. Make sure that your web content accurately displays your knowledge within your industry. If you offer a service, go into detail about what the service actually involves. You might be in an industry whereby it’s common for someone to be nervous before they purchase your service. For example, let’s take a look at hairdressers. Before you book your appointment, you will want to know that they are good at cutting hair and are likely to do a quick search online. Displaying recent haircuts, hair styling and treatment information can be a great way of helping a potential customer establish that initial level of trust with your business. A blog is also a great way of showcasing your work, keeping your customers up to date with what is going on in your business and your industry. Show them that you are at the top of your game.

Of course, there are many great ways in which you can use digital content to help secure business. If you need some help getting started, then contact Carrick today.

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