There was a time in 2020 when the only person coming to your front door was the courier delivering your latest online order. Yes, online shopping exploded in 2020. We were already beginning to see a decline in the high street but with the emergence of Covid 19 shopping online became an absolute necessity. This presented and still presents businesses with a huge potential to secure increased sales via their websites.
If you’re one of those businesses that didn’t see an increase in your online sales, you could be missing the magic combination of a structurally fine user- friendly website with sufficient marketing in place. With that in mind, here we explore 10 Top Tips to Boost Sales on Your Website in 2021!
Top-notch Web Design
If a visitor to your website gets a good impression, then they’re likely to have a little explore. You need a good web design that’s attractive with striking images, compelling copy, a clean layout and good structure. Remember, you only have a second or two to captivate the visitor so first impressions really do count when it comes to browsing the internet. Your web team will be able to recommend layouts and designs that work well and are more likely to convert. Just make sure you keep it on brand!
Mobile Responsive Site
The way in which we explore the internet has changed over the years and mobile searching has become the most popular way to explore online. It’s critical that your website is set up to work efficiently on the different mobile devices that exist. This means that your web pages need to load properly, your content needs to be in the correct place and easy to view. If you look at your website on your phone and the images don’t display properly, your text is all over the place and you’re unable to navigate around the site easily, then it’s likely your website is not mobile responsive.
If your website is not mobile responsive, then you will definitely be losing out on those all-important online sales. Remember, people crave the instant results and if your website is causing them a bit of a headache they’ll be straight on over to your competitors.
Safe and secure check out – SSL Protected
Trust is a big factor when it comes to online shopping, shoppers want to know that their hard-earned cash and personal data is safe and secure. If your website doesn’t have an SSL certificate, then this is one sure fire way to lose website sales. An SSL protects the information that the consumer is entering so that no one else (hackers) is able to access it.
It’s really easy for a consumer to distinguish whether your website is offering the secure and encrypted protection. Websites that start with http:// are not secure where as those that have the s at the end > https:// are! If your website has an SSL Certificate, consumers will also see a little padlock before the URL in the search bar.
So, if you want to build your customers trust, it’s a good idea to chat to your web developer to get your SSL certificate set up as soon as possible.
Clear-cut Product Descriptions
If you’ve done the hard work of getting the traffic to your website, you really don’t want to lose it once it’s there. This is your job to convince the prospective customer why they need your product. You want to make sure that you include a detailed product description, explaining what the product is, what it does, how it works, how it can benefit them and so on.
Top Tip – you might also want to include customer product reviews underneath your product description to help the consumer make their final decision, there’s nothing quite like social proof!
Use suggested Product Recommendations
Upselling is a sales tactic that certainly isn’t new and it’s a great way of increasing your revenue and boosting your website sales. If your site has already identified that a consumer is interested in one product you might also want to suggest to them other products that you think they might like.
It’s very common when browsing a website to see the words “We think you’ll like” or “Recommended for you”. You can also make suggestions such as “this product goes well with” all of which give the customer a little encouragement to carry on shopping and add more to their basket.
It’s a good idea to spend some time with your web developer and get these recommendations set up in the back end of your website to ensure your customers are shown the most relevant recommended product for them.
Organic traffic can be a great source of traffic (people) to your website so it’s important that your site has SEO strategies in place. SEO is a strategy AKA Search Engine Optimisation which presents your website in the search results when someone searches for a keyword on the likes of Google. Some of the things you will need to consider include Meta Tags, Image Alt Descriptions, Sitemap & Keyword Rich Content.
Organic Traffic offers huge potential to increase volumes of traffic to your website, but you need to make sure you’re getting the right people there that are likely to buy, so it’s a good idea to have an SEO Strategist on board to help you improve your search rankings and ultimately boost your online sales.
If you want to read about SEO in more detail head on over to this blog entry.
Also known as Pay Per Click, Google adverts offer the opportunity of instantly increasing traffic to your website. Again, like organic search when an internet user searches for a specific keyword on Google they are presented with pages of website options to choose from. Google Adverts can get your website on the first page.
Of course, there are factors that affect whether your Ad will appear on the first page and this often involves Ad Budget and business competition. It’s a good idea to seek advice from an Ad Specialist to give your business the best chance at those first page listings. Unlike organic search that takes time to attain, as long as your adverts are set up correctly, targeting the right audience, with great Ad copy and inviting call to actions you can boost your website sales very quickly.
Strong Social Media Presence
During 2020 Facebook reported over 1.82 billion daily users, so I think it’s fair to say your ideal client is likely to be using social media. Yes, your business really does need a social media presence to connect, provide value and ultimately sell to your target audience. The likes of Facebook, Instagram, LinkedIn (to name a few) offer a fantastic platform for you to do just that.
As long as you are keeping your business visible on social media, providing updates about your business, revealing your products, having real authentic conversations you’re bound to be boosting your brand awareness. If you’re boosting your brand awareness, more and more people will become aware of your business giving you the opportunity to direct them to your website. If they’ve come from social media and have already had previous interactions with you, it’s likely that they know what you’re about and more importantly like what you’re about so they’re likely to convert into a customer and boost your website sales!
There are so many ways in which you can utilise social media to increase traffic to your website, so give us a shout if this is something you’d like to explore in further detail.
Capture data – Offer a freebie/ discount
A prospective customer might not quite be ready to purchase when they come to your website for the first time, but you want to make sure you stay on their radar! Offering a freebie in the form of a free download packed full of value or even a promotion code in exchange for their email address. This provides your business with the opportunity to reopen the chains of communication in the future, so although it might not boost your website sales right there and then it can certainly help to do so further down the line.
Yep, you guessed it, that data you collected in your data capture exercise can now be used in your email marketing sequence. Email marketing can help you remind existing customers or prospective customers about your business and what you have to offer by popping into the mailboxes. You don’t have to bombard everyone with an email on a daily basis but a weekly or fortnightly email jampacked with value, advice and special offers can be a successful means of directing traffic back to your website and securing those all-important sales. You just need to make sure that you email title is compelling enough to get them to open the email in the first place.
Okay, so we know there’s a lot to consider if you’re serious about boosting your website sales and you don’t have to go it alone. If our team at Carrick Creative can be of any assistance in helping you with your online presence, then please let us know as we would love to make 2021 a successful year for you.