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Third Financial

With a new product to bring to the market & significant growth Third Financial approached us to help them refresh and refine their brand, position them for the launch, and develop marketing resources.

As a market leading technology and services company working solely for the wealth management sector, the presentation of their values as a confident, advanced, and forward looking company was paramount when communicating with both current and future clients.

Our first step was to carry out a complete overhaul, reinvigorating the feel of the brand to better reflect these values. With an unparalleled reputation in the sector our development also worked to maintain the existing awareness of the brand – creating the new branding as a growth of the previous rather than an alteration of the company.

Within the Third financial brand their key software, Tercero, had its own distinct identity. As their new offering was also built on this software we were presented with both the opportunity and necessity to realign these sub-brands and present them as clearly linked aspects of the wider Third Financial brand. This allowed for a clearer marketplace deployment of the brand as a whole whilst aiding in the clarity of all communications.

Whilst existing clients have access to account handlers and internal systems though the software, the main tool for initial client communications and for generating wider awareness, was their website. We developed a bespoke website that, by combining streamlined structure with innovative directional internal navigation and interactive on-demand content delivery, allowed for the viewer to appreciate an immediate overview, whilst encouraging intuitive exploration of more detailed content.

The launch of the new offering and relaunch of the brand was accompanied by a presentation to leading members of the industry, launch event, and marketing campaign. Working with Third Financial's internal sales team we developed a full suite of event collateral and a print and digital advertising campaign that reflected the key message of the new website whilst reinforcing the visual components of the new brand.