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Moss Technical

Moss Technical, the sole UK distributor of Niko, one of the largest manufacturers of electrical and electronic control equipment in Europe, needed a web design to reinforce their brand and the quality of product they can deliver.

As well as bringing Niko to the market, Moss Technical also provide Amina and Sonos sound systems to turn a home into a fully automated space. Enabling someone to have synchronised audio throughout the home, integrating these products into everyday life with features including the ability for speakers to be hidden in walls.

The website itself needed to promote the same values as these products, cutting edge technology with a clean and crisp design style. The modern and slick nature of these brands were imitated through interactive elements on the website and supported by strong imagery to give the viewer an instant association with the products and the Moss Technical brand. Key characteristics of the products highlighted with a clear structure, alongside a concise navigation making the website simple to browse and creating an intuitive user journey from the homepage through to the desired destination on the website.

In addition to providing the viewer with information about the products that Moss Technical can offer, the website also features several downloads which can be activated once the user has input a valid email address. Enabling potential customer information to be collected for lead generation, as well as providing a download to the user in a simple format.

As a responsive website, the content is refined and reordered depending on device to promote key information and sections within the site. Tailoring the site in this manner makes sure that the website promotes the same brand messaging, whether it be on desktop, tablet or mobile and that the user receives a fluid and consistent experience.

The final product promotes the values of Moss Technical in a style which creates an embodiment of the brand and all it can offer, while at the same time endorsing that of the supported products.