Are you up to date

19 January, 2016

Google suggest that since their update last April responsive sites are featuring prominently in local search results, which is beneficial to many businesses. To see if your website is up to scratch, check the mobile friendly test tool.

Social interactions, shopping habits and a plethora of tools are available in the devices we take for granted every day. We check our phone in the morning, browse the desktop at midday and relax with the tablet in the evening. So while we’re all browsing these various different devices at different times of the day, it’s important in the eyes of the consumer as well as any website owner that what we’re engaging with behaves and looks similar on all devices. Doing this ensures the satisfaction of the user experience as well as a positive reflection on the ROI and analytics of the website itself. In combination with increased user experience, a mobile friendly website also provides further benefits to both Google rankings and effectiveness.

Increase in audience interaction

With a responsive website you’re leaving no stone unturned; every visitor that has a positive experience on your website through any device is one that will keep coming back for more, refer you to someone else, or leave a positive review.

Increase in sales and conversion rates

Being familiar with the navigation and use of the website from desktop to mobile and tablet will mean there’s a greater chance of sales and conversions. Being responsive also removes barriers that having multiple sites can have over a single responsive one, i.e. functionality, consistent look and feel.

Consolidation of analytics and reporting information

One responsive website means you will no longer have to track journeys and redirections with multiple websites. This also allows for far easier monitoring and analysis.

Increase your visibility in search engines

As previously stated, the algorithms that help rank websites now attach a greater importance to mobile-friendly ones when displaying search results on mobile devices. Having a single responsive website also means the SEO efforts implemented will feature in results displayed for all devices rather than needing to allocate more time and effort into the SEO of an independent mobile version of the website.


With the increase in Tablet and Smartphone device use continuing, responsive design is key to keeping ahead of your competitors and establishing a prime position in the online marketplace. If your website is in need of becoming mobile friendly or in need of user experience improvements, get in touch and see what we can do for you.